Place an apple in one hand and a cupcake in the other.  Then, ask a 5-year old which is healthier.  The toddler will give the correct answer.  But then, grab the cupcake and run like hell!

There… that’s all you need to know.  Even a 5-year old can identify a healthier option.. but CHOOSES the sugary, less healthy cupcake.

There’s the hidden jewel of knowledge regarding nutrition and health care.  It ain’t rocket science!

People throughout the world make lifestyle choices… just like a 5-year old.  The difference is that after 20 to 30 years of bad choices the consequences become evident.

Yup, chronic degenerative disease, hormonal imbalances, obesity and almost all of the modern maladies can be traced back to lifestyle decisions, choices, options…

Nonetheless, the government continues to spend countless millions, and now billions, on researching this stuff!

Want proof?  Here’s the most recent:

The National Institutes of Health funded a two-year study that assigned 811 overweight people to one of four reduced-calorie diets and found that all trimmed pounds just the same. It didn’t matter what healthy foods participants ate, but rather how many calories they consumed.

Really?   Duh!!!

Now…. do I even dare bring up the fact that President Obama chooses to smoke cigarettes?

O.K., I’m ready to solve the healthcare issue head-on.  Let’s talk prevention and education.

And that, my friends… is the best way to save billions in healthcare!

Learn the truth about health, fitness and weight-management!  Go to medicorp.net

And that ridiculous measurement is typically followed up with this brilliant piece of advice: “You need to eat right and exercise.”  Yup.  Millions of Americans will hear this and nod their heads as if they agree and will attempt to commit to something they know very little about. 

Let’s face it.  Most Americans have absolutely no idea what it is to “eat right and exercise.”  Add to that the amount of misinformation on the web!  Is it any wonder?

More and more the role of fitness professionals is that of a health “educator/motivator.”  It’s no longer relevant to simply sell sessions. 

If nothing else, fitness professionals can certainly help decipher the information…  help you navigate between fact and fiction.  And…. provide the rationale behind why you need to “eat right and exercise!”  This should not be left up to the biggest losers.  It should be put into the hands of real health professionals…

This is why enrolling in an educational course like Weight-Management 101 – or simply reading the reference manual is so important.  Education is what separates the biggest winners from the biggest losers!
]]> http://medicorp.wordpress.com/2009/03/09/the-real-biggest-losers-by-art-rothafel/feed/ 0 medicorp doctor http://medicorp.wordpress.com/2009/03/05/39/ http://medicorp.wordpress.com/2009/03/05/39/#comments Thu, 05 Mar 2009 20:02:41 +0000 Private Label Fitness http://medicorp.wordpress.com/?p=39 ]]> Signs of Obesity

• Because of safety concerns, the Federal Aviation Administration has instructed the airlines to add ten (10) pounds to approved passenger weights.

• When administering vaccines and drawing blood, doctors now need longer needles to penetrate thicker layers of fat on American bodies.

• Almost 25% of women in their 50′s are too large to have their body-fat measured with a traditional skinfold caliper.

• Liposuction is the most commonly performed cosmetic sugical procedure in the U.S.  -  increasing 118% between 1997 and 2001

• Over the last decade, diabetes rates rose 60% in the U.S. (over half of diabetes cases are due to overweight, poor diet and physical inactivity.)

• Today’s size 10 was sold as a women’s size 14 in the 1940′s.

• The Gap, Limited Too and Target are selling plus-sized clothes for youth

• Plus-sized boutique Lane Bryant is expected to increase its number of stores from 650 to 1,000 over the next five years.  Catherine’s Plus Sizes is projected to increase from 470 to 700 stores.  The plus-size clothing market generates $23 billion in sales each year, accounting for a quarter of women’s clothing sales.

• Nike changed the size scale for it’s women’s fitness apparel.  A small sports bra use to fit a woman with a 33-inch to 35-inch bust.  Now it fits a 35- to 37-inch bust.

• One of the reasons the Boston Red Sox decided to rebuild the legendary Fenway Park was that the seats were too narrow for today’s baseball fans.  The seats in the new ballpark are 4 inches wider.

Want to know more?  Workout like a professional.

Here are steps to make your own:

-  Put 2 cups of dry-roasted peanuts in a juicer or food processor.
-  Pulse for one to three minutes, scraping the sides down.

-  If it’s not turning into a puree, add a teaspoon of canola oil, olive oil or flax oil.

-  Puree an additional two minutes.

-  Add a dash of sea salt or sugar to lift the flavor.

Enjoy!

Art Rothafel
medicorp.net

I’m sure you’ve heard of them.    I already know my caloric intake is 2,350 calories per day as well as my ratio of protein, carbs and fat…. so I figure it’s a no brainer.

Well as it turns out, my meal plan for 2,350 calories costs $29.95 per day (this is the cheapest I’ve found).  That’s $209.65 per week.  That’s $838.60 per month.  That’s $10,901.80 per year.  YIKES!

I guess the high-powered, go-go business folks (like Wall Street, Bankers and Gov’t officials) can afford this.  I can’t.  But, what’s important is to note this industry is GROWING!

On the other hand, when I get back into my kitchen and prepare my own meals, (based on the menu planning) I know  I’m going to feel pretty good about the money I’m saving!

1.) The XYZ supplement can’t be any good because there’s no clinical research to back it up.

Listen, I’ve got news for you.  There isn’t enough money in the supplement business to warrant full blown, double-blind clinical studies.  Most of the companies are too small and the profit margins too slim to fund a huge study unless they receive a grant.  And besides, supplements often react differently with different people based on ethnicity, autonomic nervous system, hormones, uptake, etc.  So, was it the supplement or the person?

2.)  Supplementation has NOT been proven to increase athletic performance.

I go nuts every time I hear this.  Again, this is that pompous academic approach to dissing the supplement field.  First off, the premise is wrong to begin with.  For once and for all:  SUPPLEMENTATION IS NOT ABOUT RUNNING FASTER AND JUMPING HIGHER….  SUPPLEMENTATION IS ALL ABOUT RECOVERY… TO BE ABLE TO GET UP TOMORROW AND DO IT AGAIN!

Running faster and jumping higher is the result of technique, training and proper fueling in general.  I’ll admit many supplement companies, themselves, are guilty of false promotion.

]]> http://medicorp.wordpress.com/2009/02/10/supplements-and-research/feed/ 0 medicorp http://medicorp.wordpress.com/2009/02/09/lost-by-art-rothafel/ http://medicorp.wordpress.com/2009/02/09/lost-by-art-rothafel/#comments Mon, 09 Feb 2009 22:56:48 +0000 Private Label Fitness http://medicorp.wordpress.com/?p=18 ]]> Man… when it comes to weight-management some people are just LOST!

You know what I mean?   I’ll bet  you have friends that fit this profile.

No matter how hard you try to educate them, they continue to embrace “restricted calorie” dieting.

Important terms and physiological realities such as “fat-loss vs. weight-loss” and “body composition vs. BMI” seem to get LOST! in the dialog.

So, being the fantastic motivator that you are… you probably find yourself repeating these realities over and over again with the hope that, at some point, it sinks in! And for some, it does.  Yet, for so many others… it doesn’t — and of course, the experience no progress.  You shake your head:  They’re LOST!

This is why trainers and coaches who offer a complete education programs end up with such better clients.  Yes… successful clients! Clients who achieve results! Why?  Because they are no longer LOST!

Education is key to client success! Take the test….